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Online Hispanics embrace technology.

Internet usage outpaces television.
2008 Terra comScore Hispanic Digital Study

In general, online Hispanics, independent of their language preferences and acculturation levels, are heavily engaged in technology with 66% reporting that they keep up with the latest developments and influence family members and friends in their purchase decisions for new technology. Internet usage now outpaces television with 56% reporting to spend at least one hour per day online vs. 50% that reported spending one hour per day watching television. 72% have computers and televisions in the same room and 75% of these multi-task use the Internet and television together always or very frequently. Of the multi-taskers, 44% send e-mail or instant messages about the show they are watching and 40% report researching for products advertised on television, while 35% go to the website about the show being watched.

94% of online Hispanics own a cell phone and use it as their primary line. 93% use the voice mail feature and 86% report sending text messages. 6 in 10 online Hispanics own four or more electronic devices with 68% of these owning a Palm Pilot or Blackberry and 12% owning a portable PC.  commissioned comScore to conduct data mining and segmentations with respect to the engagement, language preference, and cultural identity of the US online Latino population.

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