12 million households

Hispanic disposable income is up 29% since 2001, over two times the growth among the general U.S. consumer, according to ACNielsen Consumer Segmentation & Targeting Director Kylee Hall.

“Economists are predicting that the Hispanic population boom of the first 20 years of the 2000s will have the same magnitude of impact to the U.S. consumer marketplace as the Baby Boom of the 1950s and ‘60s,” says Hall.[1]

Nearly 12 million households, that’s one in every 10, are Hispanic. By 2020, that number will jump to one in every five, according to the U.S. Census Bureau.