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The Home Depot – Hispanic Market Overview

The Home Depot’s commitment to the Hispanic community is strong and ongoing. Aside from being a long-time advertiser and supporter of the Hispanic community, they have created unique and tailored efforts to attract Hispanic do-it-yourselfers and professionals.

Hispanic Market Statistics

 19.4 percent of Hispanic homeowners planned or completed a home improvement project in 2006, compared with 17.1 percent of non-Hispanic homeowners. (Simmons NHCS 2007)

 Hispanics spent $10.6 billion in home improvement in 2005 (Joint Center for Housing Studies of Harvard University 2007)

Minorities will account for 22.9% of home improvement spend in 2015, and 33.1% of the growth from 2005 to 2015 (Joint Center for Housing Studies of Harvard University 2007)


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