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Award-winning Senior Level Creative Director/Copywriter with over 20 years of experience in Latin America and USA. Responsible for the creation, writing and development of results generating campaigns for a wide range of Blue Chip clients.
Strong conceptual and strategic thinking. Proficient in social media, Internet marketing, content creation and community management.
Skills include group management and broadcast production coordination.
2015/Present The Mods Group International Online business
Co/founder
Internet marketing and communnity management for Mission Wines, Avery Rose, Angelei, Swarovsky, Tamarindoexpress, FEMAC, Fusion Burgers, Cariy Realty, among others.
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2007/Present Independent Contractor Los Angeles based
ICUC | Dentsu Aegis Network Social Media Division (for clients such as Coca-Cola, Starbucks, Oreo, etc); JWT Action Shopper Marketing; Porter Novelli; AARP/United HealthCare; Comcast; Monterey Bay Aquarium; Viva Partnership; Saber es Poder; The Axis Agency; Ten Advertising.
2004 to 2006 Lopez Negrete Communications Houston, TX
Creative Director
Tyson Foods. Azteca Milling. Bank of America. Sonic.
2003 to 2004 Viva Partnership Miami, FL
Creative Director
Verizon Wireless. Tire Kingdom. International Kids Fund. Neutrogena.
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1999 to 2004 Independent Contractor
Creative Direction/Copywriting, original concepts, adaptations, translations and production services for clients and agencies targeting the Hispanic markets.
· KLM Communications: Kia Motors, National and Dealers, 2000, 2001 and 2002: original Hispanic campaigns. TV and Radio. Creative and producer.
· Viva Partnership, Miami
· Dailey and Associates, Los Angeles
· Castells & Asociados. Los Angeles
· Digitas, Boston
For accounts such as: Kia. Ford. Toyota. Savon-Safeway; Hornitos and Sauza Tequila. Shell. CalFed. AARP. AT&T. Miller Light. Radio Shack. BJ’S. McDonald’s. Terra.com. Disney Parks and Resorts.
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1996–1999 La Agencia de Orci Los Angeles, CA
Senior Creative
American Honda –National and regional. Allstate –USA andPuerto Rico. MCI. MoneyGram. California Commerce Bank. Bell Atlantic. Cacique.
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1990–1995 Scali, McCabe, Sloves Mexico City
Vice President Creative Director
Unilever. Kimberly Clark. Apple Computer. United Distillers (Buchanan's).
1985–1990 Leo Burnett Mexico City
Group Creative Director
Procter& Gamble. Bayer. Tecate Beer. United Airlines. Knorr Products.
1983-1984 Tango Bravo Producciones Caracas, Ven.
Assistant Film Director and Assistant Producer
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Academic Degrees:
M.A. in Social Anthropology, Escuela Nacional de Antropología e Historia, Mexico City.
B.A. in Philosphy, Université de Poitiers, France. Liceo Franco-Mexicano, México City.
Others:
*Fiction and Creative Writing workshops, -Universidad Nacional Mexico City.
* How to Target the Hispanic Consumer -UCLA Extension, CA.
* Management Action Programs –MAP Consulting.
* Film Theory, History and Appreciation -UCLA Extension.
*Photojournalism -Julia Dean Workshops, Venice, CA
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Interests: President 2003/04 of the national association
Círculo Creativo del Mercado Latino USA.
Co-founder and former VP of the Círculo Creativo de México.
Jury in various International Creative Awards. Photojournalism
and Alternative Process Photography. Fiction writing. Teaching.
Master Chocolatier @daumaschocolatier
Languages: Spanish. English. French.
Awards:
*Radio Mercury Award US
* F I A P: Gold and Sol de Iberoamerica -Most prestigious Spanish-language International award- TV
* Círculos Creativos, TV and print
* Heraldos Mexico, TV and Print
* P&G’s World Class Copy, TV
* Premio Nacional de la Publicidad, TV
* World Fest Houston Gold Awards, TV
* U. D. International Copy Award (UK), TV.
* Houston Addys Gold TV.
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