The soul of a brand does not only exist in the language. A product or service, a brand — they all live within the authenticity of their culture.
We will help you create the elusive true cultural tie and the personal touch that will make your brand grow.





Award-winning Senior Level Creative Director/Copywriter with over 20 years of experience in Latin America and USA. Responsible for the creation, writing and development of results generating campaigns for a wide range of Blue Chip clients.                  

Strong conceptual and strategic thinking. Proficient in new media, Internet content moderating and Interactive.

Skills include group management and broadcast production coordination.

2007/Present           Independent Contractor                 Los Angeles based

 ICUC | Dentsu Aegis Network Social Media Division; JWT Action Shopper Marketing;Porter Novelli; AARP/United HealthCare; Comcast; Monterey Bay Aquarium; Viva Partnership; Saber es Poder; The Axis Agency;


2004 to 2006   Lopez Negrete Communications                Houston, TX

Creative Director

Tyson Foods. Azteca Milling. Bank of America. Sonic.


 2003 to 2004    Viva Partnership                                      Miami, FL

Creative Director

Verizon Wireless. Tire Kingdom. International Kids Fund. Neutrogena.

1999 to 2004       Independent Contractor     

Creative Direction/Copywriting, original concepts, adaptations, translations and production services for clients and agencies targeting the Hispanic markets.

·          KLM Communications: Kia Motors, National and Dealers,  2000, 2001 and 2002: original Hispanic campaigns. TV and Radio. Creative and producer.

·          Viva Partnership, Miami

·          Dailey and Associates, Los Angeles

·          Castells & Asociados. Los Angeles

·          Digitas, Boston

For accounts such as: Kia. Ford. Toyota. Savon-Safeway; Hornitos and Sauza Tequila. Shell. CalFed. AARP. AT&T. Miller Light. Radio Shack. BJ’S. McDonald’s. Disney Parks and Resorts.

1996–1999           La Agencia de Orci                                  Los Angeles, CA

Senior Creative 

American Honda –National and regional. Allstate –USA andPuerto Rico. MCI. MoneyGram. California Commerce Bank. Bell Atlantic. Cacique.

1990–1995            Scali, McCabe, Sloves                             Mexico City

Vice President Creative Director

Unilever. Kimberly Clark. Apple Computer. United Distillers (Buchanan's).


1985–1990            Leo Burnett                                            Mexico City

Group Creative Director

Procter& Gamble. Bayer. Tecate Beer. United Airlines. Knorr Products.


 1983-1984        Tango Bravo Producciones Caracas, Ven.

Assistant Film Director and Assistant Producer

Academic Degrees:

M.A. in Social Anthropology, Escuela Nacional de Antropología e Historia, Mexico City.

B.A. in Philosphy, Université de Poitiers, France. Liceo Franco-Mexicano, México City.


*Fiction and Creative Writing workshops, -Universidad Nacional Mexico City.

* How to Target the Hispanic Consumer -UCLA Extension, CA.

* Management Action Programs –MAP Consulting.

* Film Theory, History and Appreciation  -UCLA Extension.

*Photojournalism -Julia Dean Workshops, Venice, CA

Interests: President 2003/04 of the national association

Círculo Creativo del Mercado Latino USA.

Co-founder and former VP of the Círculo Creativo de México.

Jury in various International Creative Awards. Photojournalism

and Alternative Process Photography. Fiction writing. Teaching.


Languages: Spanish. English. French.



*Radio Mercury Award US -1998

* F I A P: Gold and Sol de Iberoamerica -Most prestigious Spanish-language International award- TV 1991

* Círculos Creativos, 1992,93,94, TV and print

* Heraldos Mexico, 1993, 94, TV and Print

* P&G’s World Class Copy, 1987, TV

* Premio Nacional de la Publicidad, 1987, 1993, 94, TV

* World Fest Houston Gold Awards, 1994, TV

* U. D. International Copy Award (UK), 1994, TV.

* Houston Addys Gold  2005.