The Human Insight: Examples of educational and service ads for the Hispanic Community.

Poster for Allstate Life Insurance.

 Short and simple thoughts about life, creating an intimate relationship with the customer, and at the same time making him aware of the fact that life goes on for your loved ones when you are gone.

What is life?

Life is the color of Sunflowers

It is the first golden star on your school notebook

It is choosing the name of your son

It is a "bolero" (romantic song)

It is your daughter's graduation

It is a question

It is blue

It is your mother dancing at your wedding

It is not what you thought it would be

It is your baby's first steps

It is grandpa's wisdom

It is opening your home to your friends

it is a lullaby

it is the aroma of the morning coffee

It is what will go on when you are not here.

Put your life in good hands: 

Allstate Life Insurance. 

Handout for Health Care Options

Because " You never know" what tomorrow may bring... read this so you know....

World Vision TV Guardian Angel

This ad was especially created to appeal to the Catholic Hispanic Community.

Angel de la Guarda

 V.O.: Voices of children, overlapping, as if they were talking from different places; it seems they are chanting a traditional catholic bed prayer that children are usually very fond of. "My Guardian Angel, my Sweet Companion, do not let me down, by day or by night"... You received the gift of love through this prayer and you passed it onto your own children. You can be a Guardian Angel for other children too...

 You'll be giving more than food and clothing, you will be giving hope. 

        Mi Ángel de la Guarda,

        Mi dulce compañía

        No me desampares ni de noche ni de día...

 ANNCR: Esta oración que te ha acompañado toda tu

vida, y que le has enseñado a tus hijos,

es un regalo de amor que está en tus manos llevar a

otros niños. Tú también puedes ser un ángel guardián y seguir las enseñanzas de Jesús. Patrocina a un niño a través de World Vision.

 SUPER alternatives:        

(Stays to the end                 

 of the spot)                                1 800 ESPERANZA

 V.O.         Con sólo $26.00 al mes tú puedes patrocinar a un pequeño a través de World Vision. No sólo le estarás dando alimento, ropa y medicinas, sino esperanza para él, su familia y su comunidad.

Responde a su plegaria por una vida mejor.

A través de World Vision te mandaremos una foto del niño o niña que estás patrocinando para que lo conozcas, y sepa que estás con él.

Por favor ¡llama ahora mismo!

TV copy for World Vision.

Creating empathy: Motivating people to help a child in need. The idea: It could have been you.  

"You had the same dreams...

Do you remember your favorite toy? ...

... In the name of this child that still lives in you, 

hold out your your hand to another child... don't live him behind."

El niño que vive en ti.

TV :60

As we see the footage of the children in need, a voice over says:

V.O.:            ¿Recuerdas cuando eras un niño?  

                   ¿Recuerdas cuáles eran tus ilusiones?

                  ¿Aún recuerdas tu juguete favorito?

                  ¿Tu primera fiesta de cumpleaños?

 Entonces, en nombre de ese niño que aún vive en tu alma,

detente por un instante. Abre tu corazón. Tiende la mano a otro niño.

Que no se quede ninguno en el camino.

SUPER:         

(Stays to the end                    1 800 ESPERANZA

 of the spot)    

V.O.         Patrocina a un pequeño a través de World Vision con sólo $26.00 al mes. Él recibirá alimento, ropa y medicinas, junto con su familia y su comunidad.

Este niño, o esta niña, aún no te conocen pero ya te esperan, para darte las gracias por ese amor que les das. A través de World Vision te mandaremos una foto del niño que estás patrocinando para que lo conozcas, le escribas, y compartas con él la alegría de su esperanza.

 Y también te mandaremos Magia y Pasión, el doble CD con temas populares de Latinoamérica.

 Por favor ¡llama ahora mismo!

Radio Ad for a Hispanic Business Network

Empowering copy motivating people to be the builders of their future. "Yes, it can be done"

(back translation from the original Spanish ad)

 LAUNCH: " FUTURO" :60

 SFX: Music Down and Under

 VOICES:

 I don't want to wait for the future. I want to build it.

Man1 : You can (with echo or in the background)

Man2: ¡Se puede!

 I want to do business with the rest of the world.

 Man1: You can (with echo or in the background)

Man2: ¡Se puede!

 ANNCR:

 Welcome to Sepuede. An Internet business community that offers your company the most powerful growth tools.

Sepuede: Personalized service and strategic initiatives built especially for the Hispanic Market.

Sepuede: Unique opportunities to do business with the most prominent companies in the Hispanic market and around the world. 

Sepuede: A business weapon loaded with the future.

Because it's you. because it's all of us.

Sepuede. The Hispanic Business Network.

 SFX: Jingle